The Media4Women campaign (M4W) seeks to highlights the importance of gender equality in and through the media. The campaign strives to establish a more inclusive and equal portrayal of women in the media. In collaboration with Free Press Unlimited, PAGED Initiative hosted a series of media activities to put on the spotlight the various discrimination faced by women in the media that limits their capacity to thrive in media spaces.

Also brought to the fore was the unfair representation of women in the media.